About This Project

This was a unique opportunity to assist in the launch of a remarkable project. The brainchild of two experienced business men and long term friends, Gerry Yeung and Roger Barlow, who contacted us to help give their new whisky product an identity with a true historic vibe and a traditional feel.  Key to it’s success in it’s intended target market, China, the product had to portray historic roots leading back to it’s origin. We took elements we felt reflected the names’ ancestry and created a bespoke crest which forms the figure head of the label’s own brand.

Deliverables have included:

Brand identity
Marketing and sales collateral
Proposed website design, development and hosting