Abbot Cavers Whisky
Product label design
CategoryPrint, Product Branding
About This Project
This project wasn’t about pushing current design trends, nor was it to be a ‘right here, right now’ label, a modern twist on an already classic and historical theme. The Abbot Cavers label had to have all the cliches adopted by almost all long established whisky brands to be found on our shelves both home and overseas, thus enabling it to fit right in seemingly noticed. The intended market audience in China, had to be convinced of the bottles historic values and authenticity as a truly celebrated Scottish brand.