About This Project

Wilmslow based specialist will-writing and estate planning service, Estate Planning Solutions Ltd., need a fresh and professional look to their expanding North West business. Moving away from competitors in the same industry sector who we found to have a tendency of over egging their target audience to such a degree that some similar companies had the appearance more of a funeral home. For our client we wanted to focus more on strategic planning and used an emblem representative of a ‘Knight’ chess piece, accompanied by a modern and appealing but restful and sympathetic colour palette, we achieved a strong, recognisable brand image portraying trust and reliability, fundamental assets for a business to succeed who’s market average was in the retirement bracket.

Deliverables have included:

Brand design
Business stationery
Marketing and sales collateral
Corporate literature folders
Social media designs