About This Project

Sterling 2000 Ltd are one of our most prolific and valued clients and the firm’s rebrand became one of our first projects for this top 200 North West companies.  For us to achieve a modern, forward thinking and impressive company brand image, we first adopted the use of a ‘negative space’ element depicting a lion to represent a hallmark and portray Sterling’s quality and origins.  The subtle merging of letters in the typestyle often goes unnoticed as the human brain, in most cases, just sees this as a full word. In this particular case, we combined the letters ‘i’ and ‘n’ thus creating a slightly more compact word overall and a very unique and individual brand image.